Privacy Policy

Last updated: 30 March 2024

Privacy Policy

What Personal Information do we collect?

Lawful Purposes

  • This policy covers situations where we, BILLY PHAIN, process your personal information. It also covers situations where approved partners use your personal information on our behalf.

  • 2.1 We act as the “data controller”, which means that we determine “why” and “how” your personal information is collected and used.

    2.2 Please see our Corporate Information for further details about us.

    2.3 To be able to deliver our products and services to you, we need to share your personal information with approved partners who generally act as our “data processors”.

    2.4 Certain partners, such as our social media, could also determine “why” and “how” your personal information is used. They have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.

  • 3.1 The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in the ‘Lawful Purposes’ sections below.

    3.2 If you would like more information on the purposes and legal bases, you can contact us.

  • When you interact with us, either online or in person, you may share with us your personal information when:

    • You buy a product;

    • You link your social media account to our BILLY PHAIN profile;

    • You subscribe to our newsletter;

    • You interact with us or seek advice and share personal information through our customer services, websites, our social media pages, or interact with us in person; or

    • You use your device to browse activity across different websites.

  • We mainly obtain information directly from you and process it by automated means when you interact with us. We collect your personal information through:

    • Our sales or customer service personnel;

    • Our Website. We may also use cookies or other online advertising technologies for this purpose;

    • Any means we make available to you - for example, when you buy a product, we may collect certain personal information relating to your payment; and

    • From third-party sources such as social media.

  • Our general approach is to retain your personal information only for as long as it is needed. We may retain personal information for a shorter or longer time, for instance, where we are obliged to do so in accordance with relevant legal, tax and accounting requirements.

  • 7.1 We design our services with your safety in mind. We have adopted specific technical and organisational security measures to protect personal information against accidental or unlawful destruction, accidental loss, alteration, unauthorised disclosure or access.

    7.2 For example, we strictly control the scope of authorisation of our personnel’s access to the personal information that we collect and process.

    7.3 We regularly review our information collection, storage and processing practices, including physical security measures, to guard against any unauthorised access and use.

    7.4 We take commercially reasonable steps to make sure that our business partners and third-party service providers are able to protect your personal information.

    7.5 If you have any concerns that your personal information has been put at risk, please contact us as soon as possible.

  • We may have to share your personal information outside the country where you have first shared it with us. When we do so, it will always be for the purposes described in this privacy policy and where we are satisfied with the levels of protection and security implemented in compliance with applicable privacy legislation.

  • 9.1 We do not sell your personal information, and have not done so in the past 12 months.

    9.2 We may allow selected third parties (such as approved advertising partners) to collect your personal information via automated technologies on our websites in an effort to provide you with content and advertisements that may be of interest to you and on the legal bases set out in this privacy policy.

  • We may share and disclose your personal information for business purposes with:

    • Approved partners acting as service providers:

      • Retailers, resellers, delivery providers, fulfilment companies and transaction partners.

      • Marketing services, advertising providers, communication (email, SMS, MMS) providers and social networks.

      • IT service providers.

      • Audit, law firms and similar corporate professional service providers, data analysis providers.

    • Actual or potential buyers as part of a business transfer.

    • Law enforcement body, regulatory body, government agency, court, lawyers.

    • At your request or for our legitimate interest or compliance with laws and regulations.

  • 11.1 Subject to your applicable privacy legislation, you may be entitled to one or more of the following rights and exercise them on your own or via a legal representative acting on your behalf. You will never be discriminated against when you exercise your right in good faith under any applicable privacy law.

    • Right of access, rectification and erasure

    • Right to withdraw consent

    • Right to personal information portability

    • Right to restriction of processing

    • Right to object to processing

    • Right to lodge a complaint

    11.2 If you need any further information regarding your rights or how to exercise any of your rights, or if you have any complaints or questions regarding our privacy practices, please contact us.

  • 12.1 We may occasionally make changes to this privacy policy. We will post the updated privacy policy on our website.

    12.2 We may also notify you in case of material changes and, where required by applicable law, we will seek your consent to those changes.

What Personal Information do we collect?

When you interact with us or our approved partners, you may provide us with the following categories of personal information.

  • This set of personal information enables us to identify you, provide you with customer service and assistance and, in some cases, to contact you, including by sending you relevant information and tailored marketing content on the ground of the legal bases set out in this privacy policy.

  • This set of personal information enables us to provide you with the products and services you have requested, provide you with relevant customer service and assistance, secure our communications and to manage and better understand our business.

  • This set of personal information enables us to always offer you the optimum service by understanding you better.

  • This set of personal information could include personal information related to your interactions with us and allows us to provide relevant customer service and tailored marketing content, establish communications and conduct our business securely, assess and better understand our business, and optimise and manage our website and other means of communication.

Lawful Purposes

  • We will use your personal information to manage our relationship with you and to perform our obligations under our contract with you when you purchase or otherwise request our products or services. This can cover various activities such as internal accounting, processing your payment or delivery.

  • You should have the same unified experience no matter how we communicate. Whether this happens in person, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.

    For this purpose, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This could happen if you are an existing or potential customer.

    To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.

  • You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly. Such communication may include updates about our products and services, invitations to events, offers, surveys, etc.

    Our communications may be customised and specifically designed to be of interest to you, and will be updated with any new personal information linked to your BILLY PHAIN profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your information includes some profiling activity.

  • Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.

    You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.

  • To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud.

  • To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.

    In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities.

  • We may take certain measures involving the use of your personal information to administer, optimise and improve our means of digital or physical communications.

    The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest.

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BILLY PHAIN Fine Jewellery